Untitled Document
Untitled Document
Untitled Document
2015-08-26
Abdul Rahman Jannang
ANALISIS SWOT BAGI PERENCANAAN PEMASARAN STRATEGIS PT. MARKISA SEGAR DI KABUPATEN GOWA SULAWESI SE
ABSTRACT : The objectives of this research consist of : (1). To find out the amount of contribution of each external environment factor which affects the treat and opportunities of the company, and the amount of contribution of internal environment factors towards overall strength and weaknesses of PT. Markisa Segar. (2). To find out the gap level between the opportunities and threats as well as the gap level between the strength and weaknesses of PT. Markisa Segar, and (3). To examine the way detail
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